One of the most important steps with any SEO campaign is to understand what your competitors are doing well and what opportunities there are for your domain to compete with them. These reports give you vital information for a competitive analysis so you can plan a campaign to get more traffic to your website.

• Identify all competing domains your website is up against for organic search traffic
• Analyse your competitors’ organic keyword rankings and pages
• See a competitor’s website ranking history which will show where they were most successful
• Identify which domains are competing over the top organic keywords in your sector
• See which sites are managing to obtain SERP features in Google e.g. featured snippets or map pack

Know where to focus your efforts by analysing how your competitors are using their keywords and which keywords are unique to each domain. This report allows you to find keywords that you need to include as well as gaps that your competitors are missing which you can exploit.

• Keyword and keyword phrases
• Keyword density
• Keyword analysis between your top competitors
• Find unique keywords your competitors are ranking for that you are not
• Keyword overlap between sites to help you spot saturation/gaps
• Organic keywords versus paid keywords

Discover how your competitors spend their advertising budget and what keywords they are targeting in their various advertising strategies. Advertising research will show you your competitor’s top paid search keywords, landing pages and even copies of their ads. You will learn your rival’s PPC strategy.

• Discover your closest paid search competitors
• Highlight competitors’ strengths and weaknesses
• Find keywords your competitors are bidding on that you are missing
• Analyse live examples from their advertising campaign to see what is working for them
• Analyse keywords by CPC (cost-per-click) to plan a cost effective strategy

We look at your competitors most successful pages in-depth and analyse their content strategy. This will help you to build a picture of what content is most read and most valued by your target customers.

• Page ranking factors
• Page and post frequency
• Engagement
• Backlink profile

This data will allow you to plan and execute your own content writing plan.

Studying your competitors’ backlink profiles allows you to find all the websites that are currently helping your competitors site rank on Google. Obtaining links and creating a backlink strategy should be a part of any SEO campaign and having a list of websites that are receptive to your particular niche gives you a head start. These links are seen by google as a vote of confidence and help raise your ranking.

• Compare your backlink profile to your competitors
• Referring domains and anchor text analysis
• Find competitors’ top performing content in terms of backlinks

Track Social Media engagement from your competitors posts. See which type of content is generating the most traffic. This will tell you what types of social media engage your target audience the best.

• Identify the top hashtags your competitors use
• Check the engagement rates, shares, reactions
• Establish a benchmark for your performance

This report will show the social media engagement of your closest competitors and make it easy to identify the top performing content in your niche. This provides a key insight into your target audience’s social media preferences.